francisca crespo
Design Director and Product Leader crafting impactful, human-centered products that drive positive change. Passionate about social good, service design, and illustration.
Design Projects
A selection works from 2011 to 2025
From leading design teams to end-to-end product thinking, these projects showcase my work. I’m designer at heart and I’ve embraced product leadership roles throughout my career when it aligned with my passion for creating impactful experiences.
Gamifying Education
Turning E-Commerce Dead-Ends into Opportunities
Increasing Product Awareness with a website Redesign
Investment Portfolio App with IBM’s AI, Watson
Re-imagining a 50 year old publication
Suão: Branding Project
Building a Fintech Product
FinTech: Advisor to Client
AI for Teachers
Eat Tasty: Packaging and Onboarding
Areas I care about the most
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Leveraging technology to address societal challenges, fostering innovation that prioritizes ethics, sustainability, and human well-being.
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Exploring how design can reshape learning experiences, making education accessible, engaging, and impactful for all.
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Rethinking services and experiences to support ageing populations with dignity, independence, and inclusivity.
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Creating meaningful change through thoughtful service design, driving solutions that deliver measurable, long-lasting social benefits.
