Overall Philosophy
To create a culture of collective ownership with open communication and self-directed goal setting in order to empower teams, fosters motivation, and drives both individual and organizational growth.
Leadership Experience
Product Driven Culture and Vision
Experienced in establishing company vision, strategy, and market positioning, and in setting measurable OKRs in collaboration with management. Skilled in developing business cases and aligning product, design, development, and training teams toward shared goals
Great Diverse and Remote Teams
9+ years of Experience Leading cross-functional teams. Most recently as diverse as from design, to development, pedagogy, and illustration teams, fostering strong collaboration.
Expericed at Work Sessions for Strategic Alignment
Led strategic design work sessions to drive alignment across a team of 80+ members across regions. Organized and facilitated Design Sprints, workshops, value proposition sessions, and service design activities, along with custom-tailored sessions to address specific needs and goals.
Trained on Research Foundations
Established first research practices at Talkdesk, training teams and conducting the first shadowing sessions , user interviews, and introducing qualitative/quantitative methods of research
Product Development
Examples
Fixing the Funnel for Teachers Onboarding
Achieved a 10% increase in class creation during teacher onboarding, streamlining the initial user experience and making the main funnel leak the first class given.
Increased Coding Challenges Discoverability
Driving higher engagement, boosting visibility, and increasing usage from 18% to 25% (+39%), supporting teachers with limited connectivity and helping children who finish their classes faster.
Turning an Out of Stock Page into an Opportunity
Transformed a challenge into an opportunity by redesigning the out-of-stock experience and implementing A/B testing, resulting in an 8.59% boost in conversions and adding $6M in gross merchandise value (GMV) for Farfetch.
Refining Family Account Creation Process
Boosting Account Quality: 80% student entry with parent accounts, thanks to a onboarding redesign, streamlining it from 15% to 50% e-mails validated
Milestones
Developed a comprehensive onboarding toolkit and guide, which reduced the onboarding time for new hires by one-third, enabling them to become project-ready within two weeks.
Monthly Knowledge Sharing
Customer Feedback Loops + Bugs Meetings
Contributed to a Net Promoter Score (NPS) of 86 for Portuguese customers by facilitating user feedback sessions. This approach allowed for early identification of pain points and fostered iterative improvements based on user insights and customer problems (listing them on a live document)
Increased accountability and alignment within teams, such as pedagogical and illustration groups, by implementing a tailored, sprint-like planning process.
Tailored Planning Initiatives
Developed a comprehensive onboarding toolkit and guide, which reduced the onboarding time for new hires by one-third, enabling them to become project-ready within two weeks.
New Onboarding Tools
Stakeholder Engagement
Enhanced stakeholder involvement through Product Roadshows, fostering a culture of transparency and collaboration and engagement.
Increased accountability and alignment within teams, such as pedagogical and illustration groups, by implementing a tailored, sprint-like planning process.
Global Satisfaction Survey 2024
Mantras + Team Habits
Crafting Team’s Rituals
Every team is unique, requiring a balanced blend of regular check-ins, collaborative sessions, and focused individual work — I’m all for crafting custom rituals that align with your team's specific needs and goals.
Bringing your voice to the table helps with ownership
My goal is to build an environment where team members bring their unique perspectives to the table, strengthening ownership and commitment to outcomes. To encourage diverse voices to shape decisions, driving solutions that are both inclusive and impactful.
Quality time in the Problem Space
Creating space for teams to deeply explore discovery is essential, guiding designers to strengthen research skills and uncover user insights. I have experience in helping designers so they can do this discovery themselves, or with the help of researchers, data scientists and PMs.
Learning
Experiences
Cybersecurity Fundamentals, Code for All_, Nov 2025
AI Python, DeepLearning.AI, Nov 2024
Product Analytics PAC tm
Product School, 2023
Service Design Course
UAL, London 2011