philosophy

To create a culture of collective ownership with open communication and self-directed goal setting in order to empower teams, fosters motivation, and drives both individual and organizational growth.

Collaborative Ownership
Healthy and Fun Environment
Opening space for innovation and challenging assumptions

Collaborative

✳︎

Design driven

✳︎

Ownership

✳︎

Product Led

✳︎

User Focused

✳︎

Collaborative ✳︎ Design driven ✳︎ Ownership ✳︎ Product Led ✳︎ User Focused ✳︎

Product Vision + Strategy
Setting company vision, defines OKRs with leadership, and aligns product, design, engineering and training teams toward shared outcomes

Cross-Functional Team Leadership
9+ years leading diverse remote teams: design, development, pedagogy, illustration. Builds collaboration across disciplines and regions.

Strategic Alignment Designs and facilitates work sessions for teams of 80+. Design sprints, value proposition workshops, service design: custom-built for the problem at hand.

Research Culture Built the first research practice at Talkdesk from zero. Introduced shadowing, user interviews, and qual/quant methods. Trained teams to run discovery themselves.

Examples

  • Achieved a 10% increase in class creation during teacher onboarding, streamlining the initial user experience and making the main funnel leak the first class given.

  • Driving higher engagement, boosting visibility, and increasing usage from 18% to 25% (+39%), supporting teachers with limited connectivity and helping children who finish their classes faster.

  • Transformed a challenge into an opportunity by redesigning the out-of-stock experience and implementing A/B testing, resulting in an 8.59% boost in conversions and adding $6M in gross merchandise value (GMV) for Farfetch.

  • Boosting Account Quality: 80% student entry with parent accounts, thanks to a onboarding redesign, streamlining it from 15% to 50% e-mails validated

Team
Management
Toolkit

Customer Feedback Loops Contributed to an NPS of 86 for Portuguese customers by running regular user feedback sessions. Early pain point identification fed directly into iterative improvements, tracked on a live document shared with the team.

Tailored Planning Brought sprint-like planning to non-design teams; pedagogy and illustration; increasing accountability and alignment across disciplines that hadn't worked that way before.

Onboarding Tools Built a comprehensive onboarding toolkit that cut new hire ramp time by a third. Designers were project-ready within two weeks.

Stakeholder Engagement Ran Product Roadshows to bring stakeholders closer to the work, building a culture of transparency and shared ownership across the organisation.

Global Satisfaction Survey 2024 Used survey findings to increase alignment across pedagogical and illustration teams through a tailored planning process built around their specific needs.

Monthly Knowledge Sharing Created a regular rhythm of knowledge sharing across the team, keeping craft conversations alive between projects.

Crafting Team’s Rituals
Every team is unique, requiring a balanced blend of regular check-ins, collaborative sessions, and focused individual work — I’m all for crafting custom rituals that align with your team's specific needs and goals.

Bringing your voice to the table helps with ownership
My goal is to build an environment where team members bring their unique perspectives to the table, strengthening ownership and commitment to outcomes. To encourage diverse voices to shape decisions, driving solutions that are both inclusive and impactful.

Quality time in the Problem Space
Creating space for teams to deeply explore discovery is essential, guiding designers to strengthen research skills and uncover user insights. I have experience in helping designers so they can do this discovery themselves, or with the help of researchers, data scientists and PMs.