I’m passionate about building products that solve real problems and create meaningful experiences. I specialize in setting vision, defining strategy, and shaping roadmaps that guide cross-functional teams to deliver impactful solutions.

Using customer insights and data, I focus on identifying key value propositions, making informed decisions, and driving business growth through innovative product development.

Beyond the product world, I’m a mother of 2, wife, and daughter. I bring the same creativity and intentionality from my personal life into my teams, cultivating environments where people feel empowered to build intuitive, meaningful experiences that truly serve users.

Talks

Innovating Education Panel representing ubbu
Panel discussion at the Women in Tech® Portugal 2024

Informal Talk about Design and Product
Talk for One Month PM Course, 2022 + 2025

'Design working with Business'
Post-graduation Digital Experience Design course
Faculdade de Belas-Artes, 2018

‘A good product is an informed product’
 Talkdesk, 2017

‘Communication for Designers'
for Faber's Internship Programme,
Faber Ventures, 2016

'See what I mean?'
On Infographics for Business Design
Novabase 2014

'Desenrolar/Unravel': An Intro to Service Design
Service Design Drinks, Lisbon 2011

Short Career Bio

I've started my career working in Service Design and Social Innovation agencies, interning at thinkpublic and Participle. I was living in London since I had just graduated from a BA in Multi-Disciplinary Design course, Graphic Product Innovation in London College of Communication.

Back in Lisbon, I've worked at Ivity, a Design and Advertising Agency. When it was time to focus on digital I turned to Novabase, a Technology Consultancy where I was at for 4 last years, working with several business areas from Banking to Telecoms. I then worked on a fintech small start-up, Advicefront, at this time I also became their Product Owner, with amazing support from Faber Ventures. After that, I was part of the EatTasty's team, a food delivery start-up, again as a Product Owner. Back as a Product Designer, I worked at Talkdesk. I then worked at at Farfetch for 4 years as a Lead Designer for Acquisition & Engagement vertical over at Consumer Products and later as a Design Manager for Rewards. At the moment I’m working at ubbu as a Product and Design Director.